Organic social
Social Media / Concept
EF's main social channels are Instagram and Facebook. On Facebook, content is targeted towards teachers, whereas on Instagram, content is targeted to students. To improve engagement and create a visual aesthetic for the Instagram grid, I innovated, conceptualized, and designed new content in collaboration with our copywriter and marketing managers. Beyond the brand guidelines, I wanted to create posts and stories that dabbled with motion and animation to engage with our audiences. Here is a mix of my best content I created.
Performance results:
° Chinese New Year post - one of the top performing posts with 40 likes and 20 shares compared to 20 likes per post on average
° Pancake Day Instagram story - increased engagement by 35% compared to posts that are purely informational
