Back to School
Visual Identity / Concept / Motion
The Back to School campaign was created to evoke inspiration in students and teachers to want to travel with EF. Teachers have been off enjoying summer and likely not thinking about educational travel. We as a marketing/creative team, wanted to create a series to warm up our sleepy database. I was the sole designer on this campaign tasked with designing 7 new emails and corresponding social posts. I recognized the importance of the word ‘inspire’, the colourfulness it evokes in people’s emotions. Keeping in mind the brand guidelines, I wanted to challenge the use of collages and incorporate motion into the emails and social posts.
Performance results:
Drop 1 - 4 emails: The average open rate increased compared to last year's campaign by 38%
