Global Leadership Summit 

Visual Identity / Concept / Motion

The objective of the Global Leadership Summit was to get prospective and in-house teachers who haven’t travelled with us to express interest in learning more about travelling with their students. The basis of this brand new campaign was to select a teacher who applied, and give them the opportunity to bring up to two students to the 2023 Summit in Berlin. Since travel tells a story, I pulled imagery from past summits that drew on the exciting experiences to show the great impact travel has on students.

Performance results:
The highest performing campaign with 1,548 submissions (3x compared to 541 of the previous campaign).

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