project overview
Knots by Kelly is a passion project born from my love of crafting, specifically crochet. The name comes from the simple knot that starts every project and the playful alliteration that makes it memorable. When friends expressed interest in buying the hats, I began selling them on Instagram and organized a photoshoot to showcase the collection. I designed the visuals to be bold and colourful, reflecting the uniqueness of each hat.
project type
Branding
year
2024
my role
Art Director & Designer
client
knots by kelly





