concession confessions

Cineplex wanted to celebrate concession snacking as a little escape within the moviegoing experience. Collaborating with the copywriter and creative director, we created a playful, inviting identity that celebrates enjoying your favourite snacks-your own way, free from judgement. The campaign mixed lifestyle photography with bold product shots, brought to life across everything from concession signage to digital assets, using humour to capture the unapologetic spirit of “concession confessions.”