High Rise
Brand and Visual Identity / Packaging /
Graphic Design / Illustration
A restaurant branding project I designed in university where the ask was to revamp a ma and pa shop into a modern fun restaurant targeting working young professionals and families.
Starting with creating the logo, I landed on a traditional and sans serif typeface that embodies simplicity. The food illustrations then developes a sense of subtle playfulness with a strong stroke paired with a black and white color scheme. Integrating these with the calming tone of colors and typography completes the visual style.
